New York - 07/13/2009 - 4:51 PM:

By: Dan Bowen

This week Aaron and crew find themselves in New York for follow-ups with the many publishers who've shown interest in BookLamp. Actually, to date, I can't think of a single firm we've approached that has strictly dismissed the potential that BookLamp offers. Aaron's pitch has been that BookLamp is an 'un-scary' technology for the publishing industry... it's not that unbelievable to think that the subjective field of literature could be a bit turned off by the empirical approach that BookLamp offers.

Publishers have been surprisingly open to BookLamp's ideas, but are looking for solid ground on which to apply them in their current practices. Lately the industry has been suffering a bit, due largely to the internet content and the market's transition to electronic texts. This is precisely where BookLamp fits. Though these are tough times for consumers and the industry alike, publishers will survive - market demand ensures it. This is certainly a time of intense industry competition, and though publishers have been some of the last in the media industries to adopt rigorous analytical methods for everything from producing to marketing their content, they seem to be looking for new directions and opportunities.

The Florida office (me) is in Miami right now, but I do want to wish Aaron and friends good luck in New York this week! Please join me...